For 16 years creating projects focused on Marketing Strategies and Branding Content
for those who want to improve their position and expansion in the world of
Fashion, Beauty, Health, Art, Design, Entertainment, Tourism & Lifestyle,
online and offline.
DCOMMX has managed the marketing for the fashion division of this important brand, launching collections of Mercedes-Benz glasses and accessories in Brazil, Latin America, at fairs and fashion shows, such as Mercedes-Benz Fashion Week.
This outstanding stylist has an important collection of fashion accessories, ranging from bags to sunglasses. Their international brand is also in our portfolio. We developed the annual marketing planning, launched collections, did cross-branding actions, we have managed their website and digital media and repositioned the brand in the retail market.
This iconic English fashion brand, recognized for its quality in leather goods, glasses, bags and shoes, is also part of our history. We worked with them on 360 communication: planning and marketing strategies, branding positioning with adaptation between the English market and Latin America, product launches, campaigns for online and offline media, e-commerce, sales team training, press relations and product planning media.
The “King of jewellers and jewellers of Kings”. Cartier has always been recognized as high jewellery by monarchies, aristocrats and lovers of impeccable jewellery. Our participation in the brand and in our portfolio includes Visual Merchandising, strategic planning for Brazil and Latin America, development of point-of-sale materials, media planning, website and online media updates, training for the commercial team, advisory management press, production events for launching a collection, fashion shows, cross-branding actions.
We know that the English people love cars. It is not at the fore that Land Rover is one of the most respected brands in the world. We are very proud to have developed launch strategies and events for Range Rover, Discovery Vogue and other products, with Marketing Experience and User Experience actions in one of the most important golf clubs in the world.
DCOMMX launched the Audi TT planning a major cross-branding marketing strategy that brought together other major brands, such as Cartier and Puma, to present one of the best-selling sports cars in the world. We did brand activation and capture of hot leads. The result was an approximate conversion of 10% of the mailing of one of the events that became a customer of the brand.
TV Globo – This TV group is the second-largest in revenue in the world. We produced programs in entertainment and journalism, brand activation and designed strategies for launching products from, such as soap operas, one of the most lucrative departments of the company.
Harper’s Bazaar Magazine – Since 2016 we produce content (written and photographic) and fashion editorials for Harper’s Bazaar Magazine, the oldest one in the World. We deliver content about art, culture, fashion shows, tourism and travels, gastronomy, concerts, theatres, interviews with celebrities, with executive-productions signed by Drummond Communication, text and interviews by Victor Drummond and photos and art-directions by Fabio Von der Liebl.
Vogue Magazine – Our founder Victor Drummond has worked as Style Director for special Style and Fashion Guides for Vogue Magazine, as part of special projects for the vehicle.
Speedo – The iconic Australian brand, the most famous in the sports world to sponsor Olimpic athletes and swimming competitions is also part of our portfolio: Drummond Communication has participated in product development, sponsoring triathlon events, media training, press affairs, branding strategies, e-commerce, marketing annual plans.
Gianfranco Ferrè – the iconic Italian fashion brand founded by the Italian fashion designer also known as “the architect of fashion” for his background and his original attitude towards creating fashion design and women blouses is part of our portfolio. We took care of the website, the press affairs, the media training, the digital content for social media, commercial strategies and branding strategies.
DPZ&T is one of the most awarded and well-known advertising agencies in the world. We at DCOMMX worked with its subsidiary, Ingrupo Propaganda, and we have created important advertising campaigns, media plans and branding strategies for brands such as Atlas Schindler Elevators, Crown Pens, Farmais (more than 800 pharmacy stores), Denver, Politeno Especialidades Químicas.
Ana Hickmann – one of the most successful celebrities in Brazil, international top model, tv host and business woman, she has her own brand. Drummond Communication managed the licensing of her brand, did product launching, created strategies, their website, produced events for branding activation, press affairs, media training, fashion shows, training for the commercial department, e-commerce, and so on.
Atlas Schindler Lifts/Schindler Group) – one of the most well-known brand for a vertical way of transport (lifts and escalators) is also part of our history. We developed folders, institutional films, catalogues, training material for staff, entire campaigns.
Farmais – one of the biggest group of drug stores in South America (more than 1,000 stores): we produced online and offline campaigns (all media: tv, printed vehicles, out of home media, branding activation, and so on).
Editing and Special Projects – DCOMMX, as a marketing and communication agency, has a strong background in writing, editing and creating graphic, literary and editorial content. Among important names and titles that we can mention in our portfolio, we have the authors Carlos Drummond de Andrade, Roberto Drummond, Olavo Drummond, Pedro Drummond, Victor Drummond, Adriane Yamin and Claudia Kalhoefer. We edited an editorial project that tells part of the history of the United Kingdom Monarchy, an autobiography about a love story by F1 pilot Ayrton Senna and girlfriend with whom he spent the most time and the book “The Curly Hair Princesses”, a children’s story about inclusion and fighting against racism.
DCOMMX has also produced several music clips and video lyrics for pop, rock, children’s and gospel singers in various parts of the world.
